Grand Hotel Alassio Beach & SPA Resort sits along the Riviera di Ponente, carrying with it the elegance of Ligurian history and the breeze of modern sophistication. The hotel’s architecture, carefully preserved through restoration, now pairs its classical grandeur with contemporary interiors and high-end technology. The result is a refined blend of tradition and innovation, where minimalist design flirts with coastal inspiration.
Outside, the design moves in step with the hotel’s identity. The Cruise Alu collection was chosen for its rounded lines and nautical character, bringing a retro yet polished touch to the exterior. The Cruise tables complete the arrangement, echoing the same design language and tying the space together with subtle continuity.
The terraces are expansive and relaxed, dressed with Moon Alu seating in soft, elegant tones that whisper luxury without shouting. These muted fabrics allow the natural surroundings and architectural elements to take center stage, creating an outdoor environment that feels equally tailored and timeless. It’s a calm, deliberate aesthetic—nothing excessive, just well-considered ease.
