SeeThru Displays

SeeThruDisplays joins Melaaura to deliver digital surfaces that respect architecture first. Our specialty is transparent LED and high-fidelity video walls that bring motion, light, and narrative into spaces without the usual visual clutter. When content plays, the room becomes a living canvas; when it pauses, the hardware recedes and sightlines stay open. That balance—spectacle without obstruction—is the point. We start with the realities of the site: glazing, sun exposure, viewing distance, ambient reflections, even camera behavior for events and content capture. From there we specify pixel pitch against human proximity, tune brightness to the environment rather than a spec sheet, and design mounting that feels native to the facade or interior envelope. For glass and large spans, our transparent media mesh preserves daylight and depth, reading crisply from the street while remaining diaphanous from within. For galleries, lobbies, and immersive rooms, our modular LED canvases prioritize uniform color, high refresh, and seamless joins so gradients stay smooth, typography stays sharp, and motion reads cleanly to the eye and to the lens. It’s technology that behaves like material.

The collaboration with Melaaura folds this rigor into a full-service design process—concept, technical survey, structural coordination, power and data routing, content guidelines, installation, and on-site calibration. We plan for maintenance from day one, specifying serviceable modules and sensible access so the system is as practical as it is poetic. Content direction is equally considered: simplified palettes for contemplative spaces, higher contrast for street-level messaging, motion that respects the cadence of a lobby rather than fighting it. For sun-facing facades we deliver high-nit solutions; for delicate interiors we favor measured luminance and restrained color volume. Outdoor projects can be weather-sealed and wind-sensible; indoor pieces are scaled to the room’s proportions rather than forcing the room to contort around a screen. The result is a digital layer that feels inevitable—architecture, augmented, not interrupted.

Retail brands use SeeThruDisplays to animate storefronts without blocking merchandise. Hotels deploy media mesh to turn atriums into evolving atmospheres. Cultural spaces lean on gallery-grade walls for site-specific works that demand nuance over noise. In every case, the brief is the boss: the right transparency, the right pitch, the right brightness, the right structure. If you know your wall size, viewing distance, and light conditions, we’ll spec a system that meets the moment; if you don’t, we’ll measure, model, and prove it. Minimal footprint. Maximum presence. Exactly as Melaaura intended.