Alexandra

Alexandra (Colección Alexandra): Spanish Grandeur, Tailored to the Millimeter

Spain has a particular way with luxury: not loud, not performative—just exquisitely sure of itself. Colección Alexandra, now styled simply as ALEXANDRA, embodies that confidence with rooms that feel authored rather than furnished. The brand designs and manufactures in Spain, couples couture-level customization with industrial discipline, and ships a complete universe; sofas and cinema seating, vanities and bath furniture, desks and TV mirrors; ready to drop into penthouses, resorts, yachts, and embassies. It isn’t a label that sells “pieces”; it orchestrates a life.

Three Design Dialects: Heritage, Evolution, Forwards

The portfolio speaks three fluent dialects. Heritage is classical luxury—Baroque to Empire to Neoclassical—where carving, marquetry, embossed leather, marble, and hand upholstery do the talking, and details carry the passport stamps of European craft. Evolution is contemporary—refined volumes, noble materials, a certain Madrid-meets-Milan ease. Forwards is modern and decisive—clean architecture, edited lines, couture tailoring over trend. It’s one brand, three tempos, and you choose the rhythm your project deserves.

The Product Universe: From Cobra to Traveler, from TV Mirrors to Home Cinema

Editors gravitate to the icons because they stage a room on arrival. The Cobra armchair—offered in high or low back—has the posture of a sculpture you can actually live with. Tempo—Tempo sofa and Tempo pouff by Ramón Esteve—handles comfort like a bespoke suit: quiet, exacting, impossible to copy. The George sideboard plays with fantasy and finesse in Evolution; Axel turns a corner into a luxury coffee (or cocktail) ritual. And the Traveler family—Traveler bar cabinet, Traveler safe, Traveler bath cabinet—makes the act of storing things look like an adventure worth dressing for. The list keeps going: Yuan armchair from The One collection with designer Wu Bin; Home Cinema Sofa modules that contour a screening room; integrated TV mirror solutions that erase the tech until showtime.

Bespoke as Standard

What buyers actually pay for here is control. Dimensions are negotiable. Finishes are a language, not a checkbox. The made-to-measure culture runs from prototype to packaging, supported by a technical team that treats “Can we…?” as a serious brief, not a customer service ticket. You feel it in the joinery, the hand on a leather pull, the way a vanity’s drawers close with a hush instead of a thunk. This is customisable luxury furniture made in Spain, engineered for both residential calm and contract-grade demands.

Projects with a Capital P

ALEXANDRA behaves like an interiors practice with a factory, not the other way around. That mindset—designing from the perspective of interior designers—explains why its rooms read as narratives rather than catalog spreads. It also explains the brand’s comfort with whole-home and hospitality commissions: lounges that segue into dining, master suites that resolve into dressing rooms, spa baths that carry the same finish logic as the living room. When a label delivers bath furniture, vanities, desks, sideboards, cinema seating, bar cabinets, and the connective tissue between them, procurement becomes choreography, not chaos.

A Name, Refined

There’s a quiet evolution underway: the classic Colección Alexandra moniker has been streamlined to ALEXANDRA—a restyling that mirrors the product cadence: fresher, more modern, still unmistakably Spanish. Consider it less a rebrand than a sharpening of the signature.

Collections You’ll Actually Specify

Within the UK catalogue you’ll spot collection families—Abano, Africa, Alba, Alex, Alexia, Alhambra, and of course Alexandra—useful markers when you’re building sets that need to converse across rooms without repeating themselves. On the contemporary branch, keep Evolution’s George and Axel in mind for public-facing spaces; on the modern branch, Forwards carries the clean, gallery-grade forms; and when a lobby or presidential suite demands ceremony, Heritage delivers that grand, correct silhouette.

Why It Matters

Luxury is crowded with promise and light on follow-through. ALEXANDRA clears that noise by owning both ends of the equation: design intelligence and manufacturing depth. The brand can place a Cobra armchair beside a Tempo sofa, anchor the wall with a George sideboard, tuck a Traveler bar cabinet discreetly into the plan, and finish the suite with bath furniture calibrated to the same palette—one vocabulary, many dialects, no compromise. If the brief is a residence that behaves like a boutique hotel, or a hotel that feels privately owned, this is the toolkit that lets you say more with fewer suppliers, fewer unknowns, and far more certainty in the result.