Project Overview
Retail project China brings Made in Italy design into a fashion setting with a clear point of view. In this boutique environment, the furnishing is not treated as background. It is part of the experience, shaping how the space feels from the first step inside.
Meridiani appears here in a natural role, chosen for pieces that hold their own beside premium womenswear. The result is composed and confident, with seating that supports the pace of a high-end store while staying visually calm.
Setting and Intent
The location is China, inside boutiques of a well-known local brand focused on women’s fashion. The clientele is selected and discerning, so every element in the space has to look considered, not decorative for its own sake.
And in retail, comfort matters more than people admit. A sofa can slow the moment down, invite a pause, and make the environment feel more personal. But it also needs to stay aligned with the store’s rhythm and standards, day after day.
Design Language
The project leans on the quality and beauty associated with Made in Italy design, translated into seating that complements fashion rather than competing with it. The look is refined and understated, meant to frame the product and the brand’s world without pushing for attention.
Meridiani sofas serve as the furnishing complement, adding a sculpted presence that feels appropriate for a boutique setting. It’s a quiet kind of luxury: familiar, resilient, and easy to read at a glance.
Role in the Boutique Experience
In these stores, the sofa is more than a place to sit. It supports a certain way of shopping, one that’s unhurried and selective. It helps the boutique feel welcoming without softening its edge.
Retail project China keeps the focus where it belongs: on fashion, on atmosphere, and on the customer’s time in the space. Meridiani fits into that balance with pieces that feel designed for real use, while still looking sharply put together.
